Today The Times Newspaper
Group starts its free trial prior to charging for online
content.
Media watchers will be keeping a very keen eye on how this
develops. Eversince the birth of the Internet we have been more or
less used to free on line services and yet no-one seems to wonder
why this is odd.
We pay for our newspapers and yet expect the same material to be
freely available online. We are happy to buy a magazine and yet
want the very same pictures and copy to be out there for grabs. Yet
many would argue that once you have paid for your online connection
why on earth should you have to pay again. Surely content providers
should be able to raise revenue through advertising?
Clearly for those of use who are offering high quality online
material we have an interest and will be watching Rupert Mudoch's
every move on this matter.
Would you pay for online content? Do tell us what you think